Tips for Making Google AdWords Marketing More Effective
Google AdWords is a great tool to affect Internet marketing. Whenever you enter a search term in the search bar on Google, in addition to displaying relevant pages, Google also displays relevant ads to attract surfers. These ads do not directly affect SEO but help greatly in generating sales and sales leads through effective advertising.
Below, we will explain some tips that can help make Google AdWords marketing more results oriented. These tips are not the only ones that work, nor are the epitome of any Google AdWords strategy, but time and again these have proven to be more successful than few others.
As a first step, do not forget the importance of keywords, even for ads. Give it as much importance as is given for the written content and links. Place your keywords in the ads so that when surfers look for relevant terms and phrases, Google will display your ads on the results page.
Research your keywords thoroughly so you can keep your group keyword list short. Instead of having an ad group with a huge list of keywords, divide the ad group into shorter slots. By having the shorter ad groups it will help you place exact keywords for the most relevant search phrases and words.
You can also achieve a good position on Google ads by ensuring you bid for exact matches at a higher price. That way you can make sure that if that exact term is searched, it will display your ad on the result page by a hundred percent. It does not mean that you should not bid for broader terms. Bidding for broader terms will also help you generate sales but bidding higher for exact terms will not only be smarter but cost effective too.
Another cost effective way of using Google ads is to use negative keywords. This means that you only aim for selective searches instead of paying for random displays and clicks too. By using negative keywords, you can make sure that only the relevant searches will be able to display your ads, thus increasing your CTR and also improving your ad’s position.
Many Internet marketers invite ad links to their home pages. This is quite an ineffective way to engage the surfer. Make sure that your ads with keywords are placed on relevant pages. These relevant pages can be the internal landing pages of your website. Instead of accumulating all ads on one single page, scattering those ads according to relevance would be a far better idea to reach the relevant traffic.
A great way to use Google AdWords marketing is to try different versions of ads to find out which is more appealing and enticing to the end user. Google allows this practice and helps you try different variations before deciding on one. A version that generates more results is worth the effort that you’ll put into testing.
In addition to these, you can find other Google AdWords marketing tips that will help you end profitably on Google’s results page. Integrate those tips with those mentioned above and in no time your advertising will help you get desired results.
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