The SEO Statistics That Tell You It Still Works
The modern marketing efforts conducted online and the more sophisticated ways in which SEO is now accomplished make it somewhat difficult to discern between search engine optimization and Internet marketing. Therefore, a lot of marketing professionals online have started doubting the effectiveness of SEO for websites in the age of social media and Internet marketing.
If you are running a business, and are not available online, you are missing out on a host of opportunities that can help you business flourish quite rapidly and with little extra capital. The most important SEO statistic that you need to keep in mind whenever having doubts about the effectiveness of SEO for websites is that almost 95% of all activities over the Internet start with a search engine.
This means that 95% of the people who visit online start their activities over the Internet by searching for a keyword that they want more information on. If you are running a business that relates with that keyword and you are selling something that that user is looking for, and you are not present online, it all means that you are letting 95% of new business opportunities go to waste each day.
This is a horrifying thought for any business. As most as most consumers are going mobile and preferring to shop online, it makes perfect sense to be available for them when they want to make a purchase. According to a study by ONS, 31 million people use Internet to shop and make new purchases, and this number is still growing. With the increase in income, this ratio goes even higher. If your business is not present online, you can only imagine the amount of profits you are missing out on.
It is true that setting up an effective SEO campaign takes time and in order to remain on top and retain your position, you have to make it a regular practice. But the advantages in the term of profitable links, convertible traffic and the assurance that you are using every tool to run your business more smoothly are worth any effort.
It is also important to integrate your SEO efforts with social media marketing. It is a new way of communication and is worth exploring. According to a survey, in UK alone 41% firms use social media as the networking tool between them and their customers. This stat is enough to convey to you the power of social media.
An SEO statistic that will make you sit up and take notice is that in U.S., Internet users of age group 14+ are browsing and researching for products online. This is a whole new breed of your potential customers that you can reach by utilizing the effectiveness of search engine optimization.
Lastly, do remember that Google still reigns as the king of the search engines. An interesting SEO statistic shows that Google enjoys 65-70% market share of the whole search engine traffic. Now it’s up to you to calculate the potential losses if you ignore Google for your SEO campaign.
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