What Panda Content Mistakes Can Get You in Trouble
When Google Panda was first rolled out, the intention and purpose of this new search algorithm was to make user experience more pleasant, and search results more accurate. This new algorithm evaluates websites mostly on the basis of its content, and if organic SEO practices were put into its optimizing or not.
Many of the websites that were penalized when the Panda first came out had many content related mistakes. Either the content was of low quality, or it clashed with one or more SEO rules. In order to make sure that you avoid all Panda content mistakes and keep your business afloat, here are a few tips on what you can do to avoid them.
First on the list is duplicated content on your website. It means that multiple URLs on your website displaying the same content. It is not necessarily something to trick Google, but Google sees it that way and penalizes your website. To ensure it doesn’t happen, create original and fresh content every time when you create a new URL.
You can come across this problem when you try to post your content or promotions etc. on multiple websites, even when they are on different domains. Google can penalize you when it sees same content on different websites. The rule to keep in mind here is that Google wants the user to experience different content on each page available on the internet.
If you are running a website that contains internal search pages within the website, you are a potential target for Panda penalizing. To avoid that, block such search pages from your website from being crawled by Google so that it doesn’t show an internal search page as one of its search results. Help Google deliver pages of useful information to the user, and not more search pages for the user to browse through, or simply close.
Next, keep your content ratio high on your web pages. This means, that your site design and template must not overcrowd the content itself, and must work alongside it. Keep the content-template ratio 95%-5% in favor of content so the user sees more useful content on each page than the variation on templates. Keep the mantra ‘less is more’ in your mind when designing your website.
Same goes true for the number of ads on your website, and on each page of your website. Not all ads earn you the same amount of traffic or money, so get rid of those that are costing you precious ratings and continue working with just a couple of those that are high-earners.
A Panda content mistake that you must avoid at any cost is writing the same content by varying just few keywords here and there and posting it on different pages. Panda can detect it. If you are varying the keyword, produce original content too, so it won’t get penalized.
Although these are pretty simple, and somewhat obvious Panda content mistakes, unfortunately many have still not grasped the importance of avoiding these. Just work on adding value to user experience, and Panda will surely return the favor.
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