New Link Building through Social Media – What Else Can It Get You
The news media of the search engine world is flooded with the predictions of social media becoming the new and the most effective link building solutions available. Now, we are not denying the importance of using social media as a legitimate SEO tool or its importance for Internet marketing, but how far it can get you is the real deal.
First of all, social media is not exactly a new link building tool, and has been available in some form since the time it started gaining popularity. Only now, SEOs and Internet marketers have started seeing its true potential and that too after hints from Google and other major search engines that they are using social signals (to some extent) to reflect a post’s genuine popularity over the Internet.
It would be ridiculous to assume that any substantial weight would be given to social signals to affect search rankings and PR, because Google is perfectly aware of the potential that lies in this very concept to game the system. A lot of SEOs can start making fake accounts and buying shares and likes to increase a post’s popularity, thus gaming Google.
And this is not something that Google takes very kindly to. Therefore, to save yourself from any penalizing that will occur, because sooner or later Google will design algorithms to catch the spammers, it is important that you start your link building through social media with a clean slate.
Linking with social media is not only great for gaining high quality links and letting Google rank you higher, it is also a great solution to help promote yourself as an expert, a guru, a pundit, an authority. The brilliance of your posts, their popularity and the information you provide in them can all place you on the pedestal of being a specialist on the topic you are talking about. So take advantage of it and continue working to retain that coveted position.
Another great advantage that social media can bless you with is the possibility of building networking relationships with an authoritative user over Facebook, Twitter, Google+ and others. When you post your content, you never know who might be linking to it. For a very profitable and pleasant surprise you may find out that an authority user, running a successful blog, with loyal followers has liked your post and shared it with his users, thus giving you his vouch of credibility. What more can you ask for?
However, do keep in mind that social media might be a completely new link building tool, but it is still going through evolution. SEOs, Internet marketers, common users as well as search engines are examining it to see its potential, limitations, success and failures. Do not get enticed by it for any short term benefits. Use it genuinely so it lets you enjoy its charms for a long time.
We hope this small article on social media being the new link building solution has helped you with what else can you achieve by social media linking. Use the information smartly and keep posting.
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